The iconic picture of a guy tapping his head commonly known as the Roll Safe meme or “Think About It” meme has been lighting up timelines since June 2016, and it’s still viral today. I’ve got the same clean 1080p version you’re seeing everywhere, complete with the original BBC watermark in pink at the top which means no edits, no tampering. It’s exactly how it appeared when first released.
Who Is Roll Safe?
Roll Safe is the nickname of Reece Simpson, a character played by British-Nigerian actor Kayode Ewumi in the web series #HoodDocumentary.
- June 2016: BBC Three uploads “#HoodDocumentary: Happy Belated,” introducing Reece (aka RS) as a “triple-threat” he sings, acts, and dances. That’s where he first points to his head with a knowing smile.
- That exact moment became a meme known for “clever, but hilariously flawed logic” like “You can’t be broke if you never check your bank account.”
- In late January 2017, it blew up on Twitter and Tumblr, especially among Black Twitter, and earned places on 2017’s “Best Memes” lists from sites like BuzzFeed, Complex, The Daily Dot, Insider, BBC News, Washington Post, MTV UK, and PCMag.
It even reached the finals of the 10th Shorty Awards proof the world loved this meme.
Where It Came From: #HoodDocumentary Breakthrough
This meme’s roots go deeper than a funny caption. The original clip appears around 1:33 into the BBC Three YouTube mini-doc, when RS is talking about what makes someone appealing “She’s got good brains.” Then he taps his head as if to say, “Think smart, live smart.” That gesture is what unlocked 1+ million views, and internet fame followed.
He launched on Vine before evolving into YouTube, amassing attention and eventually getting featured on BBC TV.
Why the Meme Works
| Factor | Why It Hits |
|---|---|
| Clever Simplicity | That head-tap is a visual cue for logic or lazy logic perfect for sarcastic captions. |
| Universal Use | Any situation where someone misses the obvious? Use this meme. |
| Cultural Moment | It became a staple on Black Twitter before going global. |
| Media Love | Featured in BuzzFeed, Washington Post, Insider, PCMag, and more. |
| Award-Worthy | Finalist at the 10th Shorty Awards no small feat. |
About the Video I’m Sharing
- Resolution: Genuine 1080p, untouched
- Watermark: Original BBC pink watermark always visible
- Source: Direct from “#HoodDocumentary | Happy Belated” episode
- Format: Perfect for YouTube, Instagram, editing
- Originality: No enhancements, no color filters, no AI touch-ups for real creators
How to Use This Meme
- Reaction Memes: Show it after someone says something obvious
- Life-Hack Jokes: “You can’t be tired if you never work”
- Sarcastic Commentary: “Can’t lose if you don’t play”
- Educational Humor: Stress that obvious solutions exist
- Video Edits: Ideal for punchlines and comedic pauses
Want More Meme Icons?
Want me to dig up more memes like Best Cry Ever, Chal Jhootha, or African Laughing Kid? Just comment below the meme you want, and I’ll fetch the original 360p, 480p, or 1080p always no filters, always real.
Final Take Roll Safe Think About It
The Roll Safe “Think About It” meme isn’t just another reaction face it’s a global symbol of “smart” sarcasm. And the version you’re downloading here? It’s the real, honest-to-goodness original watermark included, quality intact.
Thanks for trusting the site. Keep it real, keep it funny.
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